SENIOR ANALYST, MARKETING & CLIENT EXPERIENCE ANALYTICS (2640166146)
No other bank is doing what we do.
At BDC, we’re devoted to Canadian entrepreneurs. We’re also dedicated to our employees. Adaptable. Inspiring. Different. There’s a reason we like to work here and we think you’ll like it too.
At BDC, we help Canada and its entrepreneurs create a prosperous, inclusive and green economy. Our mission is to help Canadian businesses thrive by providing financing, capital and advisory services. Furthermore, for over a decade, we have been recognized as one of Canada's Top 100 Employers and one of Canada's Best Diversity Employers.
Diversity. Inclusion. They’re more than just words for BDC. We are committed to cultivating and preserving a culture of inclusion. Our goal is to have a team that reflects gender and visible diversity. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs.
The Senior Analyst, Marketing, Segmentation and Client Experience Analytics takes a key role in the Marketing team to enable trusted business outcomes. He or she will ensure we measure the impact of our marketing strategies in the entrepreneur ecosystem by continuously tracking, anticipating, and guiding actions through client data analytics, business partnership and storytelling.
CHALLENGES TO BE MET
Engineer reusable common data models and pipelines from disparate sources
Ensure data collection, preparation and processing are accurate for marketing and CX.
Develop, define, document and maintain client experience and marketing data schema, dictionary, structure, pipelines and their business use cases (e.g., taxonomy, tagging, etc.).
Perform the analytics work using the right enterprise technologies and analytical techniques.
Ensure optimal tracking and reporting of marketing, segmentation and client experience activities
Translate business goals, initiatives, campaigns into actionable metrics with baseline targets (e.g., engagement, sales, impact, return on investments, etc.).
In collaboration with Marketing Managers and other analysts, build a strong marketing campaign tracking framework to ensure we report on campaign performance in a timely and ongoing basis.
Use, develop and enhance self-serve analytics tools (e.g., spreadsheets, dashboards, etc.) to demonstrate Marketing impact and contribution to BDC targets for both national and regional campaigns (performance of communication tactics, number of clients, MQLs, opportunities created, loans generated, etc.).
Compare and contrast BDC results with external data/research and other benchmark sources.
Align with Client Analytics team to improve collaboration and efficiency (e.g., analytics environments, data governance, etc.).
Provide insights and guidance for marketing, segmentation and client experience strategies
Participate in Campaign planning and ideation and help set and define KPIs for campaign tracking.
Analyse BDC portfolio and market data to identify key trends and movement between segments and the emergence of new client groupings.
Seek data in operational systems to run the necessary statistical analysis on segmentation and client satisfaction results with the objective of supporting the understanding of said results – root cause analysis of result and trends.
Build custom reports and dashboard(s) to help the team gain insights into BDC's overall performance and facilitate decision-making & recommendations (based on data).
Develop and interpret team level Power BI reports, help identify gaps & new business opportunities.
Proactively advise on potential new marketing and client experience activities based on data and insights.
Take ownership of work and collaborate with cross-functional teams (e.g., client acquisition, marketing automation, lines of business, finance, economic research, etc.) to ensure well-communicated and timely delivery.
Produce material (PPT presentations, emails) to support the communication of analysis. Present key findings to various stakeholders and committees.
WHAT WE ARE LOOKING FOR
5 years of relevant work experience driving analytics initiatives in marketing
3 years of experience developing reports and visualizations based on existing data structures and models in a team environment. Power BI a strong asset
3 years of experience with data tracking of digital marketing activities (emails, webinars, campaigns, CRM, etc.)
Understanding of commercial banking is an asset
Bachelor’s degree and/or experience in Analytics, Strategy, Finance or Marketing disciplines
Results focused self-starter with excellent analytical skills and an ability to decompose ambiguous questions into data problems and answer with clear, actionable insights
Ability to translate complex data into concrete, actionable business insights
Good written and oral presentation skills
Experience in a large B2B or B2B2C organization
Experienced or trained in querying data with SQL, transforming data with SQL, M Script, DAX
Superior command of Excel (data cleansing, pivots, tables, functions, data modeling, Power Query), PowerPoint and Word
With us, you'll be able to achieve the work/life balance you're looking for, with competitive working conditions and flexible benefits.
Important Point to Consider
Vaccination Policy for COVID-19: The health, well-being and safety of our colleagues, clients and of the community are a top priority for us. Effective November 8, 2021, BDC requires that all employees and consultants be fully vaccinated. A solemn declaration will be requested to this effect.
Join BDC and help make a difference!
EQUAL OPPORTUNITY EMPLOYER
At BDC, we value diversity in our workforce and encourage all qualified candidates to apply. We appreciate all responses and advise that only those candidates selected for an interview will be contacted.