B2B SEM/PPC/Lead Generation specialist This position is attached to the Longueuil (QC) office - currently working from home. mdf commerce inc. is a dynamic and fast-growing company, with a team of over 600 experts that are developing B2B solutions for today's digital commerce needs. We are a global leader in the development of a broad set of software-as-a-service (SaaS) solutions that optimize and accelerate commercial interactions between buyers and sellers. Our platforms and services empower businesses around the world, allowing them to generate billions of dollars in transactions on an annual basis. Our team are currently seeking to add an experienced B2B SEM/PPC/Lead Generation specialist to our marketing team. Main responsibilities: Build and execute a demand generation strategy, including inbound lead acquisition and outbound account-based marketing including SEM/ PPC, Paid Social, Display/Re-targeting and other B2B paid media channels ; Develop and manage demand generation and lead generation plans and operations including campaign creation, execution, reporting, and analysis; Manage demand and lead generation technology, reporting, and dashboards to demonstrate revenue impact and ROI; Analyze the performance of paid media campaigns and adjust strategies accordingly; Optimize copy and landing pages for paid search engine marketing campaigns; Perform ongoing paid keyword discovery, expansion and optimization; Research and analyze competitor paid media advertising; Suggesting new PPC ideas as well as identifying the possibilities of new initiatives and innovative programs; Implement test initiatives such as landing page and ad copy A/B testing to continuously optimize campaign performance; Desired profile Essentials: Must have prior experience in handling minimum of $50K/month in ad spend; Good knowledge of Google Ads, Microsoft BING Ads, Facebook Ads and LinkedIn Ads; Proven ability to conceptualize and implement campaigns and reaching traffic, lead generation and sales objectives; Knowledge and understanding of marketing automation tools and their role in lead generation, qualification from lead to MQL to SQL to sales opportunity; Strong work ethic and a "do whatever it takes to get the job done"; Strong analytical skills to optimize paid campaigns; Fully bilingual preferred, strong oral and written English required; Strong interest in learning and growing in a fast-paced industry; Ability to work dynamically in a team environment and independently. Assets: Experience partnering with sales to execute strategic outbound and ABM initiatives; Knowledge of SEO and CRO. Qualifications: Degree in Marketing, Commerce or related fields; Minimum of five (5) years of experience in PPC / SEM / Social Selling in B2B environment, ideally in enterprise lead gen environments. Our offer: A flexible work schedule (37,5 hours/week) in a friendly and dynamic environment. Possibility of teleworking. Competitive salaries, a comprehensive group insurance plan as of day 1 and access to an employer-sponsored share purchase plan after three (3) months. In addition to your vacation weeks, we offer you two (2) personal days, five (5) sick days and you get to enjoy a well-deserved paid break during the holiday season mdf commerce : who are we? A well-established Quebec company since 1996, we are experts in the development and operation of electronic business networks. With 600 employees in Canada, the United States, Europe and China, mdf commerce strives to provide a work environment that focuses creativity, flexibility and collaboration. How do we do it? We hire motivated, passionate team players who aren't afraid to roll up their sleeves and who take pride in contributing to a common goal. Only selected candidates will be contacted, but we thank you for your interest in the company. mdf commerce adheres to an equity and equality in employment program.