Job was saved successfully.
Job was removed from Saved Jobs.

Job Details


CRM Marketing Specialist (2463792566)

Science, Technology, and Engineering

IT / Computing / Software



Montréal, Quebec, Canada

Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood's mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in minutes. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer fulfillment eco-system. Goodfood currently has more than 300,000 active subscribers and over 3,000 dedicated and passionate employees across Canada. As our CRM Marketing Specialist, you will report to and work closely with our CRM Sr Manager. The role supports a fast-paced team that is focused on driving member acquisition, retention and engagement through CRM channels including email, SMS, direct mail and others. The ideal candidate is seeking an opportunity to have a real impact on a fast-growing and exciting brand. They will be responsible to ensure that all CRM initiatives are executed on time and in accordance with CASL regulations, best practices, business goals and established metrics. This role is accepting candidates from both the Montreal or Toronto region. Job Responsibilities: Ability to think through audience segmentation, email/SMS personalization, A/B and multivariate testing as it relates to each campaign Collaborate with Sr. CRM manager to define channel strategy and roadmap to deliver programs that line into the overall business objectives Create, test, and deploy a variety of CRM campaigns with strict adherence to the marketing calendar (including email, SMS, direct mail, etc.) Conceptualize, scope, segment, implement, optimize cross-channel journeys and content personalization strategy that lines into CRM program KPIs Responsible for A/B and multivariate testing Support direct team to ensure all marketing communications are error-free and consistent with brand guidelines and values Collaborate within a multidisciplinary team, across departments, internal and external stakeholders. Internal stakeholders include design studio, copywriters, business units representatives and IT individual contributors. External stakeholders include print partners, distribution partners, and technology or professional service providers Own, reach and surpass your campaign KPIs that you are accountable for by continuously proposing ways to improve performance through data analysis, relevant/personalized content and optimizing conversion funnels Collaborate with the insights team to validate current objectives, track progress, and adjust objectives as new insights are found Report on performance with a focus on recommend appropriate action based on campaign and journey results Proactively define a quarterly improvement plan, execute and measure tests to improve performance, synthesize results and present to management Build and maintain guidelines for his/her channels and proactively guide and influence the creative team to ensure best possible outcomes Document procedures and build training material for coordinators supporting him or her Stay current with industry trends and benchmarks Facilitate sharing of channel learnings to Marketing teams Experience with budget management and ensuring strong KPI metrics are achieved against the budget Engage external partners to most effectively contribute to the project deliverables. Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations Understanding of CRM compliance & best practices, list clean-up and maintaining a clean database, prospect and subscriber segmentation, improving email deliverability, data integrity, etc Desired skills and experience: Bachelor's degree (business economics, marketing, or communication related fields) 3-5 years experience in a digital marketing role Keen attention to detail Strong organization and prioritization skills Ability to take an analytical data driven approach Excited to work in a fast-paced environment Analytical aptitude with a focus on making data-driven decisions MS Office, especially Excel. Experience with SQL is an asset Ability to work with large datasets and summarize findings in a clear format Strong understanding of customer segmentation, customer lifecycle stages and CASL Great written communication skills (in both English and French) Experience with email service providers (e.g. Mailchimp, Salesforce Marketing Cloud, Emarsys) and Google Analytics an asset A customer-centric mindset and strong problem-solving skills Passion for cooking and food